German Football Museum Dortmund

German Football Museum Dortmund

Harenberg City Center

Königswall 21

44137 Dortmund


Surface area: 300 m²

Planning office: Moysig Retail Design GmbH

Photos: Joachim Grothus

The German Football Museum was opened on 23 October 2015 as the national football museum of the German Football Association (DFB) in Dortmund.

Now the fan shop and restaurant area has been redesigned – in line with the previous concept of the football museum, the agency Moysig Retail Design GmbH developed the design “lively and emotional” and KORDA implemented it.

The museum’s world of experience is continued in the newly designed shop and restaurant area, allowing visitors to either get in the mood for a visit to the museum or let their visit to the museum slowly come to an end. Many classic football elements and the design of the furniture support the visitor:

Lockers, changing benches, back numbers on the tables, hexagonal tiles equal football, clubhouse romance, lattice walls equal goal net, life-size highlight posters. The greenery (hanging plants) deliberately breaks the clear formal language of the furniture and thus creates a further emotional connection.

The cupboards are presentation space and hand storage, at the same time they create an emotional connection to the visitor. As with a visit to a museum, the visitor is emotionally right in the middle of the action and close to the players.

The bistro area, which is visible from the outside through the imposing glass front, inspires even non-museum visitors to take the gastronomic offer of the German Football Museum.

The lighting concept was considered as a particular challenge: as no suspended lighting could be realised here, the decision was made for the Messe Truss system: in addition to optimum illumination of the goods in the presentation area, this lighting system also illuminates the catering area in the best possible and most expressive way. In addition, there are design parallels to floodlight masts and roof constructions in the stadiums.

In addition to the construction, the complete furniture construction and the assembly, KORDA also realized the lighting concept.